Anat Gerstein
Anat Gerstein started her eponymously named firm in 2010 after years of seeing first-hand the support nonprofits need to effectively tell their story. Prior to starting the business, Anat served as chief of staff and press secretary to New York City Public Advocate Betsy Gotbaum; provided public relations services to top healthcare companies, including Eli […]
Zac Roy
Zac Roy manages anat.’s Education & Youth Development practice area. He has nearly 20 years of experience in public relations and communications. Since joining the firm in 2011, Zac has developed and executed communications strategies for a wide variety of New York City organizations, including schools, higher education institutions, and nonprofits in the fields of youth […]
YiMing Tseng-Lee
YiMing Tseng-Lee joined the anat. team in 2018. YiMing currently oversees the firm’s administrative, human resources and technology client services. Previously, she worked at financial and non-profit firms as a Network Engineer. She currently volunteers as the President of the Knickerbocker Figure Skating Club, and has volunteered at her children’s schools in various capacities. YiMing […]
Sydney Pereira
Sydney Pereira joined anat. in 2024. Her clients include social services, education, and youth development nonprofits. Prior to joining the firm, Sydney worked in communications at Lenox Hill Neighborhood House, a nonprofit providing myriad social services to thousands of New Yorkers. Her nonprofit communications work follows years of reporting and writing in various staff and freelance roles covering […]
Sophie Crumpacker
Sophie Crumpacker joined anat. in 2017. Her clients include social service, health and advocacy nonprofits. Prior to joining the firm, she worked in communications and development at Partnership with Children, a nonprofit that provides counseling services to New York City public school students. She also interned at the Huntington Disease Society of America and worked as […]
Sandra Tharas
Sandra Tharas began her public relations career working for the German National Tourist Office in New York, showing U.S. travel journalists her home country. Sandra graduated in 1999 with a master’s degree in social sciences from Friedrich-Alexander University in Nuremberg, Germany and moved to the United States a year later. She has been working with anat. since […]
Reynaldo Muniz
Reynaldo Muniz joined the anat. team in February 2023. Prior to joining the firm, Reynaldo worked for the New York State Office of Parks, Recreation, and Historic Preservation where he managed a communications portfolio for state-operated sites, major capital projects, and nonprofit partners. Reynaldo led the development of the All In Centennial Accessibility Campaign and coordinated innovative […]
Nasreen Hussain
Nasreen Hussain joined the anat. team in 2022. She has a background in both television production and higher education administration. Before coming to anat. she helped to bring local stories to viewers across the tri-state area with more than a decade of experience in broadcast journalism at organizations including News 12, FiOS1 News, Fox 5 NY, […]
Matt Sollars
Matt Sollars joined the anat. team in 2022, and oversees the firm’s Community Development practice area. Prior to joining the agency, Matt led media and public relations at the New York City Campaign Finance Board where he organized the city-sponsored debates for four citywide election cycles. Matt helped launch the NYC Votes campaign and organized […]
Marina Hansen
Marina Hansen joined anat. in 2021. Prior to joining the team, Marina interned for B/HI, an entertainment-oriented public relations firm. They graduated from Pace University in 2021, with a bachelor’s degree in communications and a minor in art. At Pace University, Marina worked with different organizations through the Women’s Leadership Initiative which advocated for diversity, […]
